Career on YouTube. YouTube is an American video-sharing website headquartered in San Bruno, California. Three former PayPal employees—Chad Hurley, Steve Chen, and Jawed Karim—created the service in February 2005. Google bought the site in November 2006 for US$1.65 billion; YouTube now operates as one of Google’s subsidiaries.
Since 2005, YouTube has evolved from a simple video hosting platform into a social media and marketing behemoth. With 30m daily visitors watching 5bn videos every day, and 300 hours of video being uploaded every minute, the statistics are absolutely staggering; with this kind of exposure – and the monetization opportunities that come with it – it’s no wonder that a growing number of users have decided to make a living off of it.
YouTube has gradually developed itself into a platform for building a successful career, one that is both exciting and creative. With youtube, you can start your career by becoming a professional You Tuber. By understanding the basics of SEO and online marketing techniques you can become a successful you tuber.
HOW CAN YOU START A CAREER ON YOUTUBE?
1. SELECTING THE RIGHT DIRECTION AND THEME
Before scripting the content, it’s essential to decide a particular genre for your channel. Specifications of a genre attract interested users and make it easy for the users searching for the content on a particular genre. Some of the famous themes are beauty, fashion, travel, etc.
2. MAKE YOUR CONTENT SPEAK YOUR HEART
It’s very difficult to be spotted in a list of millions but there is a key to standout- filter your content with your unique aura. Try to add a personal touch so that your audiences can identify and perceive your ideas.
3. DIVERSIFY YOUR CONTENT AS YOU GROW
Keeping an eager audience entertained is a task but surprising them with fresh content is a blessing. Pamper your audience by spending proper time conceptualizing your ideas, writing a content/script, and editing it to polish and perfect it.
4. QUALITY IS YOUR COMPANION
Let your ideas showcase themselves as clear as crystal, hence never compromise on audio/video quality. For someone determined to make a career out of YouTube, a good camera is a primitive investment, and for someone just trying a hand can either lend a good DSLR or use a good smartphone camera on a tripod.
5. AWAKEN THE FILMMAKER IN YOU
Lights, camera, action — isn’t just limited to fancy studios anymore. Good editing and filming can go a long way in increasing the prominence of videos.
Basic knowledge of photography, filming, and editing will be helpful. You can take up some short-term courses in photography and film-making to dip your feet in the pool and level up as your followers’ base growth.
6. BE THE EXPERT OF YOUR FIELD
Now that YouTube is your bread and butter, you should keep discovering, exploring, and upgrading yourself about its interface and features to make the best use of it in your career growth. The platform is changing, so make sure you stay updated by reading up.
7. DESIGN IT YOUR WAY
Your YouTube channel page is like your mirror, it reflects your creativity and your personality. YouTube offers numerous layouts and design templates to facilitate personalization. So, make the best use of these features to make your page visually attractive and user-friendly.
8. PLAY THE SMART NAME AND TAGS GAME
Titles should be attractive and should trigger curiosity in the viewer’s mind and yet be relatable to one and all. Use tags and keywords to enable your video to be visible in searches and be discovered by more and more people. The right title and tags can shoot up your viewership.
9. MAKE SOCIAL MEDIA YOUR BEST FRIEND
Social media serves as a medium for viewers to connect with their stars and feel closer to them. Budding YouTubers should try to be active on different platforms and engage with their viewers to make their content accessible to a larger section of their audience.
10. KEEP YOUR FAN BASE HAPPIER
Your viewers decide your career’s fate. Maintain an active base of fans and supporters to boost your content. Stimulate them with giveaways, interact through live videos or organize ‘meet and greets’ and see your fan base grow.
How to become YouTube Certified: Steps to becoming a YouTube Certified individual
Step 1: See if you’re eligible
In order to be eligible for YouTube Certified, you must:
• Have a Google account. Learn more about setting up your Google account.
• Be in ongoing compliance with all YouTube policies, including the YouTube Terms of Service and Community Guidelines
Step 2: Enroll for the certification and complete the exam
If you meet the eligibility requirements, follow the application instructions:
• Once you’re accepted to YouTube Certified, you have 90 days to review the learning materials and take the exam. Here’s how:
• Sign up for YouTube Certified with your Google account.
• Select a certification and complete the self-paced course materials for your certification track.
• Take the exam. You have 2 hours to take the exam. If you do not pass after the first attempt, you may retake the exam again after 24 hours.
• You must score 75% or higher to pass. You’ll receive an email confirming your exam completion. You can see the list of your achievements from your profile page of the learning platform.
HOW TO MAKE MONEY THROUGH YOUTUBE: Some of the ways you can earn money as a You Tuber are:
1. PARTNER WITH YOUTUBE AND MONETISE VIDEOS
After winning the hearts of a considerable amount of viewers, you’ll get an option to partner with YouTube. The partnership will allow YouTube to display advertisements on your video and you would earn money, every time a viewer views your video.
2. ASSOCIATION WITH BRANDS
A large active fan base makes you the preference for many brands. Brands then offer you a win-win situation to feature their products in your videos in exchange for monetary benefits and free products.
3. BRANDING WITH YOUR OWN NICHE
A great way to promote your channel and earn is to collaborate with brands. Recently, Levi’s Jeans paired with many comedians and got them to customize their own jeans in whichever way they liked. This trend helped YouTubers promote their own name through the brand.